Techking Interviewed by Qingdao Broadcasting System — Techking's Differentiated Ways
2022 - 06 - 08305

Recently, Techking was present by invitation of Qingdao Broadcasting System, Flora Xu, vice president of Techking, and Shawn Ju, CFO of Techking, jointly participated in the radio interview to analyze and interpret the development of Techking in the past 17 years.

 Founded on June 6, 2005, Techking has gone through several stages. In the first five years, Techking successfully released the first-generation engineered tires and cooperated with MOXY (now DOOSAN) and TEREX (now TADANO), LIEBHERR, known as a milestone period in the development of our history. Since then, Techking tires had been equipped originally on the machinery of 36 world-renowned construction manufacturers. Later, we made clear the vision of becoming a world-leading mining & construction tire solution provider. To achieve it, Techking accelerated the implementation of the Techking Trio Model of innovation from 2020.

Compared with our competitors, Techking created a differentiated way: we focus on tires in the mining and construction industry and are committed to being the leading international tire application solution provider for the mining and construction industry.

Techking 's differentiated way of development is reflected in the following aspects:

The first one is the focus, which is the most significant difference between Techking and other tire brands. Techking tires focus on the segments of the mining and construction tires industry. This industry has a complex and changeable usage scenario, while regular products can hardly meet the needs of various sub-scenarios.

The second one is the innovation around different usage scenarios. Techking always insists on the concept of Right Tire to Right Application. Therefore, Techking customized products based on the requirements of different applications to maximize their performance. Now, we have a complete integrated research and development system to manage the whole process from the market requirement to tire innovation, then back to test and market launch at the end. The Techking team must provide correct, applicable, and customized products and services according to the different needs of customers.

The third one is the customization and strength in supporting service. Together with the machinery equipment manufacturers, Techking has gradually formed a customer-oriented value in the past 17 years. We aim to achieve a win-win situation by providing customized services. By now, Techking is the only Chinese tire brand to simultaneously render construction machinery tire services to China’s top 3 crane manufacturers - XCMG, ZOOMLION, and SANY. In the overseas markets, Techking renders services to more than 30 internationally recognized machinery equipment manufacturers such as Liebherr, Sandvik Group, Tadano Demag, and Doosan. We also gain the recognition of global leading mining companies including Rio Tinto, Glencore, BHP, and Vale.

The last one is the exploration of intelligent technology. Techking developed and launched the first-generation Tire Intelligent Control System (TIKS) in 2010. Till now, it evolved into the third generation. TIKS features high efficiency, stability, multi-function, and ease to use. It provides strong support for customers with intelligent tire management and win our customers' trust.

Differentiated ways of Techking helped the company gradually develop into a leading domestic engineered tire brand. Taking crane tires as an example, Techking has a first-place market share of all-terrain crane tires in China according to the data of the China Rubber Association in 2021. At the same time, Techking 's differentiated way has not only been recognized by major domestic and overseas customers but also the industry and government authorities of Qingdao where Techking headquarter is situated.

"From 2021 to the present, Techking has accelerated the promotion of the Trio Model and has continued to overcome problems in the industry to open up the entire cycle of product R&D, production, channels, and services", Shawn said.

Being the leading international tire application solutions provider for the mining and construction industry, Techking will be dedicated to reaching the vision, accommodating the varying needs of customers and end-users, and providing more valuable, diversified service.


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