Along with the full swing of the FIFA World Cup Qatar 2022, Automechanika Dubai 2022 (hereinafter referred to as “Automechanika Dubai”) had its grand opening on November 22. This exhibition is a professional auto parts exhibition of great influence in the Middle East. As a tire brand that has tapped into the Middle East market for many years, Techking once again unveiled several star products at the exhibition after its appearance two years ago.

The Middle East is one of the earliest global key markets tapped by Techking in its history, and also the most successful one in Techking’s journey of globalization. Over the past 15 years, Techking has continuously cultivated the market in the Middle East and North Africa regions. Techking has widely explored the specific applications of regional users by keeping customers’ demands in mind. We provide local customers with continuous integrated products and services that meet their needs and tackle their pain points.

Given the demand of the regional market, Techking showcased ETCRANE, ETFN U, AM4S M688, and other two-star products to respond to the common needs of local customers. Taking the crane tires ETCRANE as an example, the newly upgraded design makes it stronger for high-speed, heavy-load, and large-tonnage cranes. Under the same load, the reinforced design can effectively improve the temperature control capacity and the ultimate bearing capacity, and improve tire safety, which brings safe operation and efficient transportation for end users. In 2021, this product successfully provided supporting services for the 650-ton all-terrain crane of XCMG, SANY Group, and Zoomlion.

Another star product, AM4S M688, also displays its superior performance of the second upgraded generation, which targeted the demand for off-road tires in the construction industry in the Middle East. The reinforced carcass design can effectively resist impact, and improve puncture resistance in severe environments, thus boosting its overall performance. By providing more professional products and services, Techking continues to gain recognition from users as well as a reputation in the regional market.

Seeing that intelligent development is the trend of the times, especially in the mining and construction industries, Techking, as early as 2010, has pioneered in launching its first-generation tire intelligent control system. TIKS, the third-generation of Techking Intelligence Control System, also stunned participants at this exhibition. Currently, this system has provided supportive services for XCMG, and SANY Group, and provided data support and management tools to facilitate customers’ decision-making.

Taking this opportunity, Techking and many new and loyal partners gathered at the 10^th MEA CLUB to communicate together about the industry. Jeff Sun, Deputy General Manager of Techking Overseas Sales Center, and Esion Zhang, Regional Director of MENA, presented medals to ten-year customers and five-year customers respectively. "We appreciate the support from Techking and look forward to the next five and ten years!", said the partner at the meeting.

"The localized marketing system is a key part of Techking's Three-lever Development Model, which is also the goal we have been pursuing in the Middle East.", said Jeff. He officially released the strategic plan for the future and clarified the new vision of Techking: become a leading global mining and construction tire brand. With the joint efforts of all partners, we believe that the brand vision will be realized with high quality in the future.