As a renowned Moroccan multi-national mining group, our end user operates in nine African countries and develops a balanced portfolio of mining assets with thirteen operational mines, essentially in Morocco, and multiple high-potential projects at various stages of progress across the continent.

Before using our tires, this group ordered from a premium brand. But, because of the high premature failure rate, high price and mismatched average tire life, our end user decided to look for better options to maximize productivity and profitability.

Valuing our tires' excellent performance and the team's professional services, the end user gradually increased the purchasing volume of Techking tires from 20% to 40% in the past years. In the future, as the in-depth implementation of Techking's localization strategy in Morocco, we look forward to creating more value for our local end users.